Tags

Agencies2

• A Tracking Audit for Agency Handovers, Before You Take Over a Client's Tags
• Checking a Cookie Banner Migration With Two PXTA Audits, One Before the Switch and One After

Beacons1

• What Websites Send When You Close the Page, and How PXTA Records Unload Beacons

Consent3

• Checking a Cookie Banner Migration With Two PXTA Audits, One Before the Switch and One After
• What a Correctly Set Up Cookie Banner Looks Like in a PXTA Report, From the Tidewater Bakery Sample
• What a Tracking Pixel Sends Before You Click Accept, One Request at a Time

Consent Mode2

• A Lender's Reject Button Loaded the Ad Tags Anyway, and Google Consent Mode Reported Granted
• Google Consent Mode gcs Values Explained, What G100, G110, G101 and G111 Mean in a Request

Developers1

• Checking a Staging Build for Tracking Problems Before It Reaches Production

E-Commerce1

• An Order Confirmation Page Sent the Customer's Email to Meta, Google and Pinterest Before the Cookie Banner Was Answered

Evidence1

• Handing Pixel Evidence to Counsel, a Report, a HAR File and the Checksum That Ties Them Together

Explainers7

• A Hashed Email Address Still Identifies Someone, Here Is How Ad Networks Match It
• Google Consent Mode gcs Values Explained, What G100, G110, G101 and G111 Mean in a Request
• How Site Search Terms Leak to Ad Trackers Through the Page Address
• Tracking Requests From Iframes and Web Workers, the Ones a Page Source Check Never Finds
• What a Browser Tracking Audit Can't See, Server-Side Tagging and Conversion APIs
• What a Tracking Pixel Sends Before You Click Accept, One Request at a Time
• What Websites Send When You Close the Page, and How PXTA Records Unload Beacons

Financial Services1

• A Lender's Reject Button Loaded the Ad Tags Anyway, and Google Consent Mode Reported Granted

Forms1

• A Newsletter Form Sent the Hash of an Email Nobody Submitted, Through the Meta Pixel's Automatic Matching

Google Ads1

• What the Google Ads Conversion Tag Sends, Including Enhanced Conversions

Google Analytics2

• Google Consent Mode gcs Values Explained, What G100, G110, G101 and G111 Mean in a Request
• What Google Analytics 4 Sends From a Website, and Where Personal Data Slips In

Google Tag Manager1

• Google Tag Manager Sends Almost Nothing Itself, but It Decides What Everything Else Sends

Hashing1

• A Hashed Email Address Still Identifies Someone, Here Is How Ad Networks Match It

Healthcare1

• A Clinic's Condition Pages Went to TikTok and LinkedIn While Google Analytics Waited for Consent

Iframes1

• Tracking Requests From Iframes and Web Workers, the Ones a Page Source Check Never Finds

Legal2

• A Quarterly Tracking Sweep for Privacy and Legal Teams, With Evidence Kept on File
• Handing Pixel Evidence to Counsel, a Report, a HAR File and the Checksum That Ties Them Together

Linkedin Insight Tag1

• What the LinkedIn Insight Tag Sends, and Why Its Page Addresses Matter Most

Marketing1

• Checking Tracking Before a Campaign Goes Live, a Ten-Minute Routine for Marketers

Meta Pixel3

• A Newsletter Form Sent the Hash of an Email Nobody Submitted, Through the Meta Pixel's Automatic Matching
• An Order Confirmation Page Sent the Customer's Email to Meta, Google and Pinterest Before the Cookie Banner Was Answered
• What the Meta Pixel Sends From a Website, Field by Field

Microsoft Uet1

• What the Microsoft Advertising UET Tag Sends, Page Titles Included

Personal Data2

• A Hashed Email Address Still Identifies Someone, Here Is How Ad Networks Match It
• How Site Search Terms Leak to Ad Trackers Through the Page Address

Pinterest Tag1

• What the Pinterest Tag Sends, With Enhanced Match Hidden in a JSON Field

Privacy1

• A Quarterly Tracking Sweep for Privacy and Legal Teams, With Evidence Kept on File

Pxta3

• How PXTA Was Tested, From Fourteen Banner Setups to a 500-Page Crawl With the Browser Killed Halfway
• PXTA Means Pixel Tracking Audit, Named After the One-Pixel Image That Started Web Tracking
• The First PXTA Release Is Out, a Free Command-Line Audit of What Tracking Pixels Send and When

Releases1

• The First PXTA Release Is Out, a Free Command-Line Audit of What Tracking Pixels Send and When

Search Terms1

• How Site Search Terms Leak to Ad Trackers Through the Page Address

Server-Side Tracking1

• What a Browser Tracking Audit Can't See, Server-Side Tagging and Conversion APIs

Small Business1

• What a Correctly Set Up Cookie Banner Looks Like in a PXTA Report, From the Tidewater Bakery Sample

Snap Pixel1

• What the Snap Pixel Sends From a Website, Hashed Email Field Included

Testing1

• How PXTA Was Tested, From Fourteen Banner Setups to a 500-Page Crawl With the Browser Killed Halfway

The Name1

• PXTA Means Pixel Tracking Audit, Named After the One-Pixel Image That Started Web Tracking

Tiktok Pixel2

• A Clinic's Condition Pages Went to TikTok and LinkedIn While Google Analytics Waited for Consent
• What the TikTok Pixel Sends From a Website, Decoded From Its JSON Events

Trackers10

• Google Tag Manager Sends Almost Nothing Itself, but It Decides What Everything Else Sends
• What Google Analytics 4 Sends From a Website, and Where Personal Data Slips In
• What the Google Ads Conversion Tag Sends, Including Enhanced Conversions
• What the LinkedIn Insight Tag Sends, and Why Its Page Addresses Matter Most
• What the Meta Pixel Sends From a Website, Field by Field
• What the Microsoft Advertising UET Tag Sends, Page Titles Included
• What the Pinterest Tag Sends, With Enhanced Match Hidden in a JSON Field
• What the Snap Pixel Sends From a Website, Hashed Email Field Included
• What the TikTok Pixel Sends From a Website, Decoded From Its JSON Events
• What the X Pixel, Formerly the Twitter Pixel, Sends From Page Addresses to Search Terms

Tracking Pixels1

• What a Tracking Pixel Sends Before You Click Accept, One Request at a Time

Use Cases7

• A Clinic's Condition Pages Went to TikTok and LinkedIn While Google Analytics Waited for Consent
• A Lender's Reject Button Loaded the Ad Tags Anyway, and Google Consent Mode Reported Granted
• A Newsletter Form Sent the Hash of an Email Nobody Submitted, Through the Meta Pixel's Automatic Matching
• An Order Confirmation Page Sent the Customer's Email to Meta, Google and Pinterest Before the Cookie Banner Was Answered
• Checking a Cookie Banner Migration With Two PXTA Audits, One Before the Switch and One After
• Handing Pixel Evidence to Counsel, a Report, a HAR File and the Checksum That Ties Them Together
• What a Correctly Set Up Cookie Banner Looks Like in a PXTA Report, From the Tidewater Bakery Sample

Use Scenarios4

• A Quarterly Tracking Sweep for Privacy and Legal Teams, With Evidence Kept on File
• A Tracking Audit for Agency Handovers, Before You Take Over a Client's Tags
• Checking a Staging Build for Tracking Problems Before It Reaches Production
• Checking Tracking Before a Campaign Goes Live, a Ten-Minute Routine for Marketers

Web Workers1

• Tracking Requests From Iframes and Web Workers, the Ones a Page Source Check Never Finds

X Pixel1

• What the X Pixel, Formerly the Twitter Pixel, Sends From Page Addresses to Search Terms