Tag
use scenarios
A privacy team usually learns what the website sends from the marketing team’s description of it. That description is honest and almost always incomplete, because …
use scenarios
When an agency takes over a client’s site, it inherits every tag the last three agencies installed. Nobody hands over a list, because nobody has one. The first time …
use scenarios
Developers rarely add tracking pixels. They add the things that make pixels leak: a confirmation page that puts the email in the URL, a new search page, a redesigned …
use scenarios
New campaigns bring new tags. A landing page gets a conversion pixel, the thank-you page gets another, and someone adds the new ad network’s base code to the …