explainers
A tracking pixel is a small piece of code an advertising or analytics company gives a website. The site pastes it into its pages, and from then on every visitor’s …
trackers
Google Analytics 4 sends its data to an address ending in /g/collect, on google-analytics.com, analytics.google.com or a regional variant of them. One request can hold …
trackers
The Google Ads conversion tag tells Google that an ad click turned into a sale, a sign-up or a lead. It’s separate from Google Analytics, even when both are loaded …
trackers
The LinkedIn Insight Tag is a B2B favourite. It lets a company see which job titles and industries visit its site, retarget them on LinkedIn, and count conversions from …
trackers
The Meta Pixel is the most common ad tracker on small business websites. A shop installs it to see which Facebook and Instagram ads lead to sales, and to build audiences …
trackers
Microsoft’s Universal Event Tracking tag, UET for short, is the conversion and remarketing tag for Microsoft Advertising, the ad network behind Bing search ads. It …
trackers
The Pinterest Tag sends its events to ct.pinterest.com/v3/ and /user/. Shops use it to count checkouts from Pinterest ads and to build audiences from site visitors, so it …
trackers
Snapchat’s pixel loads scevent.min.js from sc-static.net and posts its events to tr.snapchat.com, mostly /p. It’s common on shops that advertise to younger …
trackers
The TikTok Pixel doesn’t send a short query string like the older pixels. It posts a JSON document to analytics.tiktok.com/api/v2/pixel, with the event, the page …
trackers
X’s website tag, still loaded from static.ads-twitter.com as uwt.js, sends its events to analytics.twitter.com/i/adsct and t.co/i/adsct. Many sites have one left …