use cases
Cedar Valley Clinic is a made-up family practice on PXTA’s test fixtures, and its sample report is a common story. The web team set up a Cookiebot banner and wired …
explainers
Almost every ad network now offers a way to send customer details from a website “securely hashed”. Meta calls it advanced matching, Google calls it enhanced …
use cases
Marlow Home Loans, another made-up business from PXTA’s test fixtures, did more than most sites. Its tags really do wait for the cookie banner, a Usercentrics one. …
use cases
Some pixels don’t wait for a site to hand them an email address. They read it off the page. Meta’s automatic advanced matching watches form fields, and when a …
use scenarios
A privacy team usually learns what the website sends from the marketing team’s description of it. That description is honest and almost always incomplete, because …
use scenarios
When an agency takes over a client’s site, it inherits every tag the last three agencies installed. Nobody hands over a list, because nobody has one. The first time …
use cases
Say a small outdoor-gear shop runs a OneTrust cookie banner, Google Analytics, the Meta Pixel on every page, and the Pinterest Tag on its order confirmation page. The …
use cases
Agencies move clients between consent platforms all the time: OneTrust to Cookiebot, a home-made banner to Didomi, one Usercentrics version to the next. The new banner …
use scenarios
Developers rarely add tracking pixels. They add the things that make pixels leak: a confirmation page that puts the email in the URL, a new search page, a redesigned …
use scenarios
New campaigns bring new tags. A landing page gets a conversion pixel, the thank-you page gets another, and someone adds the new ad network’s base code to the …