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    <title>Pinterest Tag on pxta.com</title>
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    <description>Recent content in Pinterest Tag on pxta.com</description>
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    <lastBuildDate>Sun, 25 Oct 2026 00:00:00 +0000</lastBuildDate>
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      <title>What the Pinterest Tag Sends, With Enhanced Match Hidden in a JSON Field</title>
      <link>https://pxta.com/what-the-pinterest-tag-sends-with-enhanced-match-hidden-in-a-json-field/</link>
      <pubDate>Sun, 25 Oct 2026 00:00:00 +0000</pubDate>
      <guid>https://pxta.com/what-the-pinterest-tag-sends-with-enhanced-match-hidden-in-a-json-field/</guid>
      <description>&lt;p&gt;The Pinterest Tag sends its events to &lt;code&gt;ct.pinterest.com/v3/&lt;/code&gt; and &lt;code&gt;/user/&lt;/code&gt;. Shops use it to count checkouts from Pinterest ads and to build audiences from site visitors, so it tends to sit on product, cart and confirmation pages.&lt;/p&gt;&#xA;&lt;p&gt;Its requests pack data in an awkward way. Some fields are JSON objects squeezed into a single URL parameter: the page details in &lt;code&gt;ad&lt;/code&gt;, customer details in &lt;code&gt;pd&lt;/code&gt;. Read raw, they&amp;rsquo;re a wall of percent signs. PXTA unpacks the JSON and shows each part as its own row.&lt;/p&gt;</description>
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